(NASDAQ: API), a pioneering and leading platform for real-time engagement APIs, today unveiled its latest innovation, Adaptive Video OptimizationMT (AVO) along with support for the AV1 video codec. This advanced technology harnesses the power of machine learning to dynamically adjust parameters at every step, from capture to playback, to deliver an enhanced live video streaming experience.
In today’s fast-paced digital world, live video calls and streaming often face obstacles such as unstable network conditions, packet loss, and limited bandwidth. These challenges can result in frozen, choppy, grainy video, and dropped connections, diminishing the real-time video experience and negatively impacting user engagement. Adaptive Video OptimizationMT uses a series of advanced machine learning algorithms to solve these common problems. By optimizing video quality in real time based on network conditions, device capabilities and available bandwidth, AVO ensures the highest possible video quality, optimal performance even in diverse network scenarios.
“Reliable, high-quality live streaming is essential in today’s video-dominated media landscape,” said Tony Zhao, CEO and co-founder of Agora. “Our Adaptive Video Optimization technology enables smooth delivery of all calls and live streams, regardless of network variability, user location or device location. These improvements increase engagement and empower Agora customers to deliver the highest quality live video user experience.”
Agora’s commitment to delivering a seamless, real-time video experience is based on three key pillars that are fundamental to powering the immersive video experiences provided by AVO:
- Optimized image quality: Ensures every frame is sharp, with enhanced contrast and vibrant details that make the viewing experience clearer and more immersive.
- Unrivaled video fluency: Eliminates common streaming issues like buffering and stuttering, delivering a smooth, natural stream.
- Ultra-low latency: It allows users to interact in real time, whether with hosts or other viewers, and enjoy fast load times and instant first-frame rendering for seamless transitions between video streams.
GRANDMOTHERMT takes a comprehensive machine learning approach to ensure the highest quality video streaming experience by optimizing each stage of the video processing pipeline – pre-processing, encoding, transmission, decoding and post-processing. A key component of this solution is Agora’s Coding Technology (ACT), designed to optimize user experiences by supporting advanced video codecs such as AV1 and VP9 and dynamically switching to the most suitable codec for an exceptional video experience despite device limitations or streaming restrictions. By employing advanced techniques and state-of-the-art compression methods, the technology adapts by dynamically configuring parameters and ensures sharp visuals, efficient bandwidth utilization, and a consistent, high-quality experience for all users, from the moment the video is captured until final display. on the viewer screen.
From video capture to playback, the technology continually adapts to changing network conditions and device capabilities, ensuring a seamless streaming experience. Any imperfections that may arise during transmission are quickly smoothed out and the final video is enhanced to provide realistic clarity, delivering a superior streaming experience that benefits both content creators and viewers.
“Now Adaptive Video OptimizationMT (AVO) has dramatically improved the real-time video experience in our app,” said Ellard Capiral, VP of Engineering at KUMU. “Users get smooth, high-quality videos without stuttering, even on slow connections and older devices. Since implementing AVO, we’ve seen a 30% increase in session length and engagement.”
To learn more about Agora Adaptive Video OptimizationMT technology, check out this blog on Optimizing the Live Video User Experience and watch a side-by-side video comparison demonstrating superior real-time video quality.
About Agora
Headquartered in Santa Clara, California, Agora is a pioneer and global leader in real-time engagement platform-as-a-service (PaaS), providing developers with simple, flexible and powerful application programming interfaces, or APIs, to embed real-world capabilities. voice timing, video, interactive live streaming, chat, whiteboard and artificial intelligence capabilities in your apps.
