Neusoft Reach and Ambarella Forge Strategic Partnership to Drive Advances in Autonomous Driving and Intelligent Automotive Technology
SHANGHAI, China and SANTA CLARA, Calif., April 30, 2024 (GLOBE NEWSWIRE) — Neusoft Reach Automotive Technology (Shanghai) Co., Ltd., a subsidiary of Neusoft specializing in intelligent vehicle technology, and Ambarella, Inc.: AMBA), a cutting-edge AI semiconductor company, announced the establishment of a strategic partnership at the Beijing Auto Show. This cooperation builds on both parties’ strong capabilities and advantages in areas such as automotive software, autonomous driving technology, electrification and AI system-on-chip (SoC) products. Through this strategic partnership, the companies plan to jointly promote and explore product technology and market development and realize shared opportunities for collaborative innovation and development.
Photo: From left to right, Yongfeng Wang, president of Neusoft Reach; Wei Lius, deputy general manager of Neusoft Reach; Nick Kong, senior director of Greater China business development at Ambarella; and Fermi Wang, president, CEO and president of Ambarella.
Leveraging its more than 20 years of research and development experience in AI visual perception algorithms for autonomous driving, Neusoft Reach has fully utilized the high-performance and energy-efficient advantages of Ambarella’s CVflow.® portfolio of AI SoCs with independently developed Neusoft Reach neural network algorithms. Since the mass production of the first integrated product, cooperatively launched in 2021, and subsequent jointly developed products such as the driver monitoring system (DMS) and advanced driver assistance system (ADAS) modules, Neusoft Reach and Ambarella have already achieved comprehensive cooperation in multiple key technology areas. These collaborations not only facilitate the implementation of intelligent driving functions at the L2 level and above, but also include solid provisions for iteratively upgrading safety in intelligent vehicles.
Most recently, Neusoft Reach’s third-generation front-facing smart camera, X-Cube 3.0, is powered by Ambarella’s CV22 AI vision SoC. This camera’s AI perception algorithms, targeting L2+ autonomy levels, and processed by Ambarella’s CV22 SoCs, have been mass-produced and deployed by automotive OEMs. By adopting this jointly developed platform, OEMs are able to implement safe and efficient technologies and product solutions in their passenger vehicles.
Currently, Neusoft Reach is closely collaborating with Ambarella on a new generation of high-performance AI domain control solutions, actively advancing joint development and cooperation with Ambarella’s latest family of AI SoCs in the field of driving intelligent. This cooperation will further optimize the performance and efficiency of current intelligent driving systems, and the shared “algorithm first” philosophy of Neusoft Reach and Ambarella is being fully practiced and validated in this process.
Yongfeng Wang, President of Neusoft Reach, said: “We are delighted to collaborate with industry-leading technology innovators such as Ambarella to provide customers with high-quality intelligent driving experiences, including intelligent navigation assistance and intelligent parking, at different levels . This collaboration has facilitated efficient mass production and implementation for our customers. We look forward to deepening our cooperation, together expanding the domestic intelligent driving market, creating a richer human-vehicle interaction experience, and empowering the intelligent transformation of the automobile industry at both domestic and international levels.”
Fermi Wang, Chairman, CEO and President of Ambarella, said: “We are excited to see the continuation of our successful collaboration. Ambarella introduced a family of high-performance, low-power intelligent driving AI domain control SoCs based on 5-nanometer automotive process technology. This partnership with Neusoft Reach is a crucial part of our strategic plan. By combining both parties’ outstanding technologies, from L2 ADAS to future integrated parking and driving, high-speed navigation on Autopilot (NOA) and urban NOA, I am confident in our joint efforts to create the next generation of automated parking systems. easy use. driving domain control solutions.”
As collaboration between the two parties deepens, Neusoft Reach will continue to leverage Ambarella’s high-performance, low-power CVflow portfolio of AI vision SoCs. Together, the companies will provide the industry with innovative technology applications, continuously drive the implementation of high-performance autonomous driving solutions, and jointly build a new ecosystem for intelligent vehicles.
About Neusoft Reach
was founded in October 2015 and is a leading provider of core software, SOA middleware, autonomous driving, and cross-domain integrated vehicular cloud technology products and services. With software technology at its core, the company integrates key technologies such as big data, artificial intelligence and foundational software. Focusing on critical areas such as core software, operating systems and autonomous driving, Neusoft Reach offers excellent, iteratively upgradeable core technologies, integrated hardware and software products, and software platform products. The company is committed to becoming a reliable partner for automotive companies in the era of “software-defined vehicles” by supporting future innovation and technological development.
About Ambarela
Ambarella’s products are used in a wide variety of cutting-edge human vision and AI applications, including video security, advanced driver assistance systems (ADAS), electronic mirror, driving recorder, driver/cab monitoring, autonomous driving and robotic applications. Ambarella’s low-power systems-on-chip (SoCs) deliver high-resolution video compression, advanced image and radar processing, and powerful deep neural network processing to enable intelligent perception, fusion, and planning. For more information please visit www.ambarella.com.
Neusoft Reach contacts
Ambarella Contacts
All brand names, product names or trademarks belong to their respective holders. Ambarella reserves the right to change offers, specifications and prices of products and services at any time without prior notice. © 2024 Ambarela. All rights reserved.
A photo accompanying this advertisement is available at
