NASCAR announced the formation of an in-season tournament that will take place in 2025 with its new broadcast partners Amazon Prime Video and TNT Sports. The winner will receive US$1 million.
The tournament will begin with the final three races airing on Prime Video. These races will determine the drivers’ standings in the head-to-head bracket for the top 32 drivers. The standings will be established by the best result in each race across the three races, and tiebreakers will be broken by the next best result followed by season points position.
TNT Sports, which will broadcast all five NASCAR Cup Series races after five on Prime Video, will carry the tournament. The driver with the best ranking in each head-to-head match of each race advances in the tournament.
“With the launch of our new media rights partnerships in 2025, we are excited to partner with Prime Video and TNT Sports to collaborate on fan engagement concepts that drive stories in our sport and innovation from a marketing perspective. production,” said NASCAR senior Brian Herbst. vice president of media and productions. “The idea of an in-season tournament was discussed in the NASCAR industry, and as we began to focus on adding promotional elements that would generate interest throughout the season, we were excited about the opportunity to leverage the marketing weight of Amazon and from TNT Sports to bring this concept to life.
“Having head-to-head driver matchups in each of TNT’s NASCAR Cup Series races will add a compelling element of fan engagement across media platforms like TNT, Bleacher Report, House of Highlights and NASCAR’s digital platforms.”
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Prime Video and TNT Sports will share 10 NASCAR Cup Series midseason races beginning in 2025. The new media rights agreement runs through 2031.
“It’s never been a better time to be a motorsports fan, and this new season tournament will bring a new competitive dynamic to NASCAR’s summer race weekends,” said Craig Barry, executive vice president and chief content officer, TNT Sports. . “TNT Sports has always been at the forefront of creativity and innovation, and NASCAR is a perfect partner to bring that vision to life across our networks and platforms.”
“We are excited to be part of NASCAR’s first tournament of the season next season,” said Charlie Neiman, head of sports partnerships at Prime Video. “This tournament will showcase the league’s ability to drive innovation and engage fans with increased competition during an important part of the NASCAR calendar.”
