MVMT, a Movado Group, Inc. brand, increases partnership with motocross world champion Jett Lawrence
Two-time AMA Pro Motocross & Supercross Champion and MVMT Friend of Brand Renew Partnership, Setting the Stage for More Collaborations
LOS ANGELES, May 1, 2024–(BUSINESS WIRE)–MVMT, the Venice Beach watch brand owned by Movado Group, Inc. (NYSE: MOV), which just celebrated its ten-year anniversary of modern and unexpected watchmaking, is moving full steam ahead with its partnership with World Champion motocross rider, Jett Lawrence.
Crowned the “Justin Bieber of motocross” by ESPN, Lawrence embodies the MVMT brand spirit of “Living Life on Your Own Terms.” Through the collaboration, MVMT is pleased to feature exclusive content from Lawrence, as well as his favorite watches and fan giveaways.
At 20 years old, the Australian driver has been breaking victory records in the last two years. As ESPN reports, he is “the fourth rider in history and the first Australian to win four titles in the 250 Supercross and Pro Motocross class”, as well as “the first rookie in the premier class and only the third rider in history, to stand undefeated.” As of now, he is a 2-time AMA Pro Motocross and Supercross Champion and 2023 Super Motocross 450 World Champion.
Partnering since mid-2022, Lawrence and MVMT are set to announce more collaborations later this year. To learn more, visit https://www.mvmt.com/jett-lawrence/.
MVMT
In a small Southern California apartment in 2013, two college dropouts came together to create what would become the fastest-growing watch brand in the world. Their idea was simple: create stylish, quality watches that young consumers could afford. MVMT’s flagship watches boasted clean dials with big personalities, unexpected colors and fair prices that broke all the long-standing rules of the watch industry. MVMT has skyrocketed from a grassroots startup to a global brand, with products sold in over 160 countries and a thriving social media community of over 5 million people. Since then, MVMT’s design catalog has expanded to over 20 exclusive collections of watches, sunglasses and jewelry. The Venice Beach-based company announced its acquisition by Movado Group, Inc. in 2018.
WWW.MVMT.COM
#JOINTHEMVMT
View the original version on businesswire.com: https://www.businesswire.com/news/home/20240501929062/en/
Contacts
FOR MVMT PRESS QUESTIONS PLEASE EMAIL:
hcohen@movadogroup.com
