Grass Valley announces its collaboration with Fujairah TV, a prominent broadcaster in the UAE, to upgrade its existing studio facilities. The upgrade features Grass Valley equipment including the LDX C98 compact camera with exclusive DPM imaging that enables native 4K/UHD and native HD operation, providing exceptional quality in all studio and LED wall applications.
K-Frame XP production switchers with Korona control panel, high-performance Sirius 830 router, and Densité modular processing platform enable native HD and 4K/UHD operation without compromising the number of input or output signals and provide flexibility and reliability. The Masterpiece Master Control Switcher, used for playout and with innovative FormatFusion3 technology, offers a solution for all standards, from SD SDR to 4K/UHD HDR.
Fady Boustany, general manager of Pharaon Broadcast SAL., systems integrator of the Fujairah TV project, comments on the decision to select Grass Valley. “Fujairah TV is committed to being at the forefront of the industry through innovation and reliability. Choosing Grass Valley’s advanced solutions demonstrates your dedication to maintaining a competitive advantage and increasing operational resilience.”
Boustany adds: “This strategic investment reflects the exceptional value and reputation of the Grass Valley brand in the live animal production industry. This highlights the high quality and performance that Grass Valley’s traditional technology brings to the Fujairah TV studio infrastructure and highlights the strong trust they place in the brand.”
Raphael Yammine, COO of Fujairah TV, comments on their decision to partner with Grass Valley, saying: “Our choice to integrate Grass Valley solutions was driven by several key factors. The most important of these was seamless integration, ensuring a smooth transition and continuity in our operations. Furthermore, the recognized quality of Grass Valley’s services and the local support provided were fundamental in our decision-making process. This partnership allows us to not only meet, but also exceed the high standards of broadcast quality and innovation that our viewers have come to expect.”
Hany Bartella, Regional Sales Director Middle East and Africa at Grass Valley, expresses enthusiasm for the partnership. ” We are pleased to support Fujairah TV’s broadcast capabilities and ensure they can leverage our technology to improve production quality. This collaboration is yet another example of how Grass Valley is setting the standard for innovation and excellence in the region, enabling media companies to transform their operations to generate new revenue streams and deliver exceptional content to their audiences.”
