Gordon Ramsay at the 2023 FOX Winter Junket held at FOX Studios on December 13, 2023 in Los Angeles, California.
LOS ANGELES – Fox Entertainment and celebrity chef Gordon Ramsay are expanding their partnership with the launch of “Bite,” a new digital food and entertainment brand.
This venture expands Ramsay’s ongoing agreement with Fox and his collaborative effort, Studio Ramsay Global.
Aiming to capture a greater share of the digital advertising market, Bite will serve as a comprehensive platform for original digital content, live events, consumer products and other culinary-focused offerings.
Bite Digital Network’s content will feature innovative programming, including a digital spinoff of Ramsay’s popular show “Next Level Chef” titled “Next Level Kitchen,” a cooking competition series “Idiot Sandwich” and Bite Digital
Originals segment that will showcase emerging culinary talent. This initiative marks a significant expansion of Ramsay and Fox’s culinary and digital entertainment presence.
“Bite is an innovative fusion of my nearly 20-year collaboration with Fox, combining all the experiences, excitement, competition and personality we created together in this original and singular food and lifestyle venture,” Ramsay said in a statement. “This new brand will cater to every food fan’s tastes with a compelling array of original series, compelling food stories and endless digital content that audiences everywhere will consume!”
The launch of Bite includes the addition of a comprehensive library of Ramsay’s recipes, making them more accessible to fans than ever before.
This platform also represents a strategic move into digital advertising for Fox, offering advertisers “unmatched access to a diverse community of food entertainment fans and creators.”
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Culinary titan Gordon Ramsay invested $250,000 of his own money to donate to the next biggest culinary entrepreneur for his business. (Credit: FOX Entertainment)
As part of this initiative, HexClad, known for its high-quality kitchenware and already associated with Ramsay as a spokesperson, has signed on as the inaugural partner for the Bite brand.
Ramsay’s long-standing relationship with Fox, where he hosted popular shows such as “Hell’s Kitchen”, “Kitchen Nightmares”, “MasterChef” and “Next Level Chef”, was further solidified with a significant deal in 2021. This deal led to the creation of Studio Ramsay Global, supporting this new venture.
