For startups changing the world, an AI company called Bizzline brings the power to tell your own stories, your way
“What’s missing is the core idea that startup progress, however seemingly incremental, actually matters to the world,” says Ashley Rindsberg, co-founder of Bizzline.
London, May 27, 2024 (GLOBE NEWSWIRE) –
Every successful tech startup has felt the pain: the product is working, customers are signing up, all the charts are up and to the right. But when the company tries to tell its growth story in the media, it’s…crickets.
It’s a pain that Ashley Rindsberg, co-founder of AI startup Bizzline, has experienced firsthand. Working with dozens of startups as a communications executive, Rindsberg would help break stories of startups that, in the technology world, were resounding successes. But for overworked journalists, they were little more than another distraction.
Rindsberg knew there had to be a better way. Journalist and author who began his career in technology – his first startup, launched in the early 2000s, was a digital time capsule – he set out to build a solution to this problem.
“Great companies tell great stories,” says Rindsberg. “But in our chaotic media environment, this is almost impossible. Bizzline is changing this dynamic. We start with the premise that every startup progress is important. Every company update represents valuable news that someone really wants to know.”
Bizzline calls itself a bridge between startups and the people who matter to them. With one click, startups receive an enhanced brand message that Bizzline’s AI engine customizes for each type of audience. Bizzline then personalizes distribution, precisely targeting key audiences down to the individual.
This process, Rindsberg says, is about finding what he calls “message-market fit” — a process of deploying, testing, and optimizing messages in the wild (rather than random trials of what might work). For startups, the difference between a message that gets through and one that misses can be the difference between traction and failure.
It’s no coincidence that Bizzline is launching into the midst of the “Cambrian explosion” of AI startups, each of which is developing technology that would have been inconceivable just a few years ago. In this thicket of change, the public’s ability to follow emerging companies and learn about the progress of some of the world’s most innovative technical teams is, says Rindsberg, a huge market advantage.
“These startups are building our future. Connecting these companies with stakeholders around extremely valuable and deep insights into what’s happening in technology is a mission I believe is worth pursuing.”
bizzline.ai
CONTACT: ashley@bizzline.ai 3479779451
