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Travel

Expedia launches AI assistant to help with travel planning


Expedia Group revealed an artificial intelligence (AI) assistant designed to help travelers plan their trip.

New AI assistant Romie can help with planning, shopping, reservation and make changes during a trip, the global travel platform said on Tuesday (May 14). Press release.

Romie is in alpha release and available on the company’s hub for experimental products, EG Laboratoriesaccording to the statement.

“We believe in reimagining the travel experience and then using the latest in AI to bring it to life, and with Romie we’ve done just that,” Rathi MurthyExpedia Group’s chief technology officer said in the statement.

Romie may be invited to join the user’s SMS group chat, where she will listen to vacation plans and make suggestions, according to the announcement.

The AI ​​assistant can also use what it learns from group chat to personalize the shopping experience, use travel information from emails to suggest restaurants and activities at the destination, and help the user troubleshoot by providing suggestions, it said. the statement.

Additionally, throughout the trip, Romie can update the customer’s itinerary in real time. This service allows anyone in the group chat to see what the traveler is doing and, if they pick them up at the airport, see when the flight will land, as per release.

“We created an AI assistant with hyperpersonalization in mind so travelers can choose when they want Romie’s help with their to have terms,” Murthy said in the statement. “Romie can help during the dreaming, planning It is traveling or even when things don’t go as planned, all of this getting smarter as the traveler interacts.”

It was reported in December 2023 that Expedia plans to use AI for change the way people plan their trips and vacations. The company aims to use its library of flight and hotel information, along with users’ travel preferences, to streamline the travel planning process and bring more direct traffic to its website.

In February, when then-CEO Peter Kern announced that he would step down, Kern explained how the company IT the footprint has been optimized and how Expedia go Use your AI and machine learning (ML) capabilities to improve productivity and customer service.

“AND Generative AI will only accelerate this trend,” Kern said.



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