Amy Fazackerley reveals how she overcomes business challenges while nurturing family life
Welcome to The Female Founder Show with Bridget Fitzpatrick, co-founder of ASBN and CBT Automotive Network. The program aims to explore the inspiring stories of women entrepreneurs who have made their mark in the business world. Today, we are honored to interview Amy Fazackerley, the visionary co-founder of Lay-n-Go – a company transforming playtime and everyday convenience. From her early days sorting out Lay-n-Go chaos to receiving six U.S. patents and being recognized as the 2021 Woman Entrepreneur of the Year, Fazackerley’s journey embodies the true spirit of entrepreneurial resilience and innovation.
Key Takeaways
1. Amy Fazackerley’s journey is a master class in innovative problem solving. She didn’t just identify challenges, she saw opportunities and turned everyday needs into a thriving business venture. This highlights the importance of being aware of opportunities in our daily lives, a skill that can be perfected by all aspiring entrepreneurs.
two. From creating a solution to manage Lay-n-Go to developing a mass-market cosmetic bag, Fazackerley’s journey showcases her ability to adapt her business model based on market demands and opportunities.
3. The interview discusses challenges such as patent issues, inventory management and dealing with infringers. However, these experiences also serve as valuable lessons, teaching you the importance of resilience, adaptability, and learning from failures.
4. As a founder and mother, she discussed strategies for maintaining work-life balance. Setting limits, staying organized and prioritizing self-care were highlighted as crucial aspects of this balance.
5. Fazackerley’s journey is a beacon of the value of continuous learning, adaptability and the art of celebrating successes while learning from failures. His emphasis on gratitude, organizational skills, and resilience highlights the importance of continued personal and professional growth on the entrepreneurial journey.
“Every day there is something new to learn and grow.” –Amy Fazackerley
